Sassuolo, under the guidance of Giovanni Carnevali, has revolutionized the football market with a method focused on smart purchases and lucrative sales. Carnevali has shown an ability to buy at an affordable price and sell at high figures, accumulating over 265 million euros from his ten most significant sales. This approach has allowed the club to operate in a competitive context like Serie A without facing excessive pressure. One of the most emblematic cases is Gianluca Scamacca, purchased for around 500,000 euros and sold to West Ham for nearly 40 million. Carnevali's strategy is based on a mix of Italian and foreign talents, with targeted investments in promising young players like Andrea Pinamonti and Manuel Locatelli, both valued through significant sales. Carnevali's ability to anticipate the market and choose the right moment to sell has made Sassuolo a benchmark for other clubs. With his entrepreneurial approach, Carnevali has demonstrated that Sassuolo can compete at the highest levels, both on the field and in the market.